"Your Running Out Of Money!"
came the voice on the other side of the phone.
It was my Virtual CFO explaining that this supplement business that I had spent the last 2 years trying to grow was on fumes.
He had no solutions for me...so I was left there all alone to figure it out.
We had been testing a LOT of things and doing just over 6 figures a month, but with very little (if any) money left over.
What I did next changed the Course of My Business Life!
I made a full decision to move forward on a "test" we were running that had VERY limited data.
But I didn't have the time to wait for the entire test to come through.
We were testing a new sales process, with a new traffic source. In the 5 Days To "Profitable Traffic" Challenge, I'll tell you exactly what inspired the "test" idea, but at the time it was far from a "sure thing".
I went into my split testing software and turned off our "control" and turned everything over to this new traffic source.